Social Media Management: 5 Useful Free Tools

Virtual Entertainment The executives, apparatuses for independent ventures, and little financial plans: you can assign low figures for certain exercises. Depending on experts is consistently fundamental, yet there are successful, free apparatuses that can help those making their most impressive strides in the social world.

Just some have an effective financial plan for virtual entertainment on the board. Assume the facts confirm that depending on an expert and not imagine that virtual entertainment “focus in its light” without the need to help devoted efforts is important.” Similarly, there are free assets and valuable programming, which can hinder virtual entertainment directors of small organizations.

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In Social Media Management, The First Step Is The Editorial Plan

Forget endless excel sheets and exchanging attachments via email: setting up an editorial plan for social media is very simple, using one of the many free functions of the Google suite. Quite simply, the calendar. From the Google Calendar boxes, you can insert the planned contents daily, indicating the text, the media to be attached or the links to be added, on which channels to post, the timetable, and the budget foreseen for any sponsorships.

An extra feature? The possibility of coloring the labels of the cards differently depending on the social “section” you are carrying out: thus, you will immediately have a clear mix of contents at a glance. Sharing the editorial plan will be very simple; invite colleagues or customers via a Gmail email to view the calendar.

Hootsuite For Scheduling Posts

There are many high-level tools for social media management, understood as post planning and scheduling: Buffer is certainly one of the best, together with Hootsuite, understood in their full functionality in the paid version. Today, however, we are talking about the free version of Hootsuite. The platform offers the possibility of managing up to 3 social channels for free, even with reduced functionality.

For example, if you manage a LinkedIn, Facebook, and Twitter company account, just register: you could benefit from the use of this practice software, which will allow you to schedule posts easily and with the possibility of customizing the preview of links, tagging and mentioning, editing the additional image, etc. In addition to the maximum number of accounts to manage, the only limit is the need for more advanced reporting and other high-level features, available only in the paid version.

Canva, Crello, And Fotor: Free Graphics For Beginners

A professional graphic designer is always necessary to set up a content strategy for effective social media management; you often have to do a little tweaking of an image and be in a hurry. How to do it if you don’t have a Photoshop or similar license? On the web, you can find some truly unique online tools, such as Canva, Crello, or Fotor, which allow you to create social graphics, already correctly sized, as well as cover images, collages, and much more.

Not Just Analytics: Channel-Specific Analysis

And what about the analysis of the results? Social channels are equipped with excellent analytics dashboards, such as Facebook Insights or the LinkedIn Analytics section (recently enhanced with the ability to see your followers’ names). However, there is also some very useful software that you need to activate online without even needing to register: one of these is, for example, Not Just Analytics, dedicated to Instagram.

By entering the name of your page – or that of a competitor – into the tool, you can obtain a history of its performance with a series of truly useful data, such as an engagement score calculated on the number of followers, the ranking of the most used hashtags and the most effective posts, the trend of fans over time, etc.

Talkwalker: Social Listening Made Easy

Finally, a free tool widely used for digital press review activities, which is also well suited to social networks, especially if you use your Twitter channel a lot: Talkwalker is similar to the Google Alert service, with the plus of offering an ad hoc collection of mentions and citations obtained on Twitter.Just register your email and set the keywords – brand name or topic – that you want to map to receive a short daily report conveniently in your inbox.

Channel-Specific Social Media Management Tools

Finally, let’s add an extra to this roundup of free and effective tools for social media by talking about those that concern some specific channels with their peculiarities. For example, anyone who manages an Instagram page knows that having only one possible fixed link in the profile bio can be a tough challenge.Some tools are easy to use and free upon registration, which allows you to act as a collector for multiple links to web pages and insights, product catalogs, and blog articles.

all with the ability to customize the graphics to make the look & feel similar to that of your brand. Some widely used examples are LinkTree and Znaplink.For those who, on the other hand, manage a YouTube account – although it cannot be considered “just” a social media, a real video search engine – it could be essential to know a tool like VidIQ. This free extension allows you to proceed with a guided optimization at the SEO level of each video content uploaded.

For Pinterest, it is important to learn how to use the graphic editor internal to the platform itself: it allows one to embellish and make the uploaded images “speaking,” applying the company logo and overlay titles on the illustration or the photo itself, very appreciated by the users of this social network.

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