Benefits Of Process Automation For Businesses

Process Automation: Optimizing resources and increasing productivity are among the main objectives common to most companies, especially when relating to the challenges of reducing costs without harming the quality of products or services.

Process automation emerges, therefore, as a solution to the demands of manual and repetitive activities and is constantly evolving through new technologies such as artificial intelligence and machine learning.

In this article, you can understand a little better what process automation is and its positive impacts on companies. Check it out below!

What Is Process Automation?

Process automation or process automation consists of an integrated strategy of methodologies and tools to replace any manual activity of greater or lesser complexity.

This is a solution based on technology, aimed at improving routine processes with the primary objective of making them more efficient, in other words, reducing costs and risks and, at the same time, increasing productivity and quality.

In times of Industry 4.0, in which digital transformation in companies has required a proactive attitude towards technological innovation, process automation has as its primary input the processing of data at very high speed and on a large scale.

Examples Of Process Automation

Following the concept of automating processes through integrating tools and functionalities, it is possible to apply them to most segments and areas of companies. Considering that technology is the primary support, automation can be implemented in:

• Backoffice services and tasks requiring data collection and processing;
• Measurement and analysis of metrics and KPIs of business strategies that include marketing, sales, and customer relations;
• Logistics management involving suppliers, employees, products and services, and other internal or external agents of the company;
• Consultation, analysis, and opinion on data serve as input for strategic decision-making.
• Continuous monitoring of processes and results

Among many other applications of greater or lesser complexity, considering the structural demands of each company. It is essential to know how to identify them and then draw up a strategic plan that includes technological solutions and what results are expected.

What Are The Benefits Of Process Automation?

The advantages of automation go beyond the reduction of operational costs. Automated processes also contribute to more assertive decision-making since they allow business intelligence to be enhanced through optimized operations. 

Added to this, the benefits of process automation for businesses are:

• Increased productivity and efficiency of individuals and teams;
• Complete, real-time monitoring for process management;

• Better use with the integration of systems, platforms, and software;
• Increased information processing capacity;
• Greater market competitiveness;
• Better management of operational risks and reduction of errors;

Amongst many other gains, besides the increase in the Return on Investment (ROI) with better management and application of resources, with greater control of all the tools’ functionalities, either for the bureaucratization of processes or the increase in the quality of information.

Automation And Big Data Technology: Where To Start?

It is no news that companies, managers, and professionals from all areas currently deal directly with a large volume of data in most processes, especially those involving decision-making.

In this scenario, data collection and analysis can be automated through big data technologies that use artificial intelligence and machine learning to standardize and exchange information.

The first step, therefore, is to identify possible bottlenecks that may be causing the drop in performance in the processes. From this, it is possible to understand what the best strategy and technology will be suitable for implementing automation.

Market Intelligence

In the previous topic, we mentioned price analysis, which is only one part of everything that involves market analysis. Other elements, to name but a few, are customer needs, identification of opportunities and new market niches, brand positioning, and observation of the competition.

Access to updated information and in real-time about all this might have seemed like something out of fiction 10 or 20 years ago. Still, today it is already a reality enjoyed by many big players in e-commerce.

What provides this is precisely the use of custom crawlers and scrapers, which accurately collect and structure the information needed for a robust and assertive market analysis, which goes beyond prices, but also about product description, shipping values, SKUs, and so on.

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